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Motion

2023

Fieldnote

An independent publisher’s identity, set in ink, rhythm and patience.

Client

Fieldnote Press

Role

Identity & Editorial

Services

Identity · Editorial · Motion

Year

2023

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(01) — Challenge

(01) — Challenge

Fieldnote publishes slow books in a fast world. They needed an identity that could live on a spine, a screen and a 6‑second story.

(02) — Approach

(02) — Approach

A flexible typographic system with animated page‑turn transitions, a modular cover grid, and a motion toolkit their in‑house team can run without me.

(03) — Outcome

(03) — Outcome

Twelve titles launched with the system in year one; social reach grew fivefold without a single paid post.

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Idris Vale

© 2026 Idris Vale. All rights reserved.

© 2026 Idris Vale. All rights reserved.

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