All work

Product

2025

Nocturne

A sleep companion designed to know exactly when to disappear.

Client

Nocturne Health

Role

Product Design

Services

Product Strategy · UX/UI · Design System

Year

2025

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(01) — Challenge

(01) — Challenge

Most sleep apps fight for your attention at the exact moment you should be letting go. Nocturne wanted a product that earns trust by asking for less.

(02) — Approach

(02) — Approach

A calm, low‑luminance interface with haptic‑first interactions, a wind‑down ritual where the UI quietly shrinks as the night deepens, and a design system built for the dark.

(03) — Outcome

(03) — Outcome

Nightly engagement rose 42% while screen time before sleep dropped by a third — the number the whole team was proudest of.

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Case study · Idris Vale Studio

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© 2026 Idris Vale. All rights reserved.

© 2026 Idris Vale. All rights reserved.

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