All work

Brand

2026

Halcyon

A sonic identity turned visual — a brand system for high‑fidelity headphones that moves the way sound does.

Client

Halcyon Audio

Role

Brand, Web & Motion

Services

Identity · Website · Motion System

Year

2026

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(01) — Challenge

(01) — Challenge

Halcyon had world‑class acoustics and a brand that sounded like every other spec sheet. In a category drowning in frequency charts, they needed to be felt before they were understood.

(02) — Approach

(02) — Approach

I built the identity around a single idea: sound as a physical material. A waveform‑derived logotype, a motion language that reacts to audio, and a launch site where every scroll plays like a track.

(03) — Outcome

(03) — Outcome

The launch site became the product’s best salesperson. Pre‑orders sold out in 11 days and average session time tripled.

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Case study · Idris Vale Studio

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© 2026 Idris Vale. All rights reserved.

© 2026 Idris Vale. All rights reserved.

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